Rolls-Royce Phantom
Refined engine performance does much to give the
Phantom its 'waftability', a Rolls-Royce trademark
that can be traced back to the turn of the last century.
In 1907, a writer from the British motoring magazine
Autocar described riding in the Rolls-Royce 40/50
hp as '... the feeling of being wafted through the
countryside'. Engineers at Rolls-Royce quickly coined
the term 'waftability' to encapsulate that sensation.
Waftability is achieved in many ways. Effortless
acceleration from low engine speeds is one. Near silence
of operation is another. A cosseting ride is a given,
as is the refinement and comfort of the interior.
"Accept nothing nearly right, or good enough."
Sir Henry Royce
A Rolls-Royce motor car never has, and never will
be, mass-produced. More than 260 man hours go into
each Rolls-Royce Phantom, with many of the traditional
features - such as the coach lines and exquisite cabinetry
- still completed by hand.
The Phantom is, however, a 21st century motor car
and the finest craftsmanship is augmented by advanced
technical solutions: the result is a marriage of traditional
skills and modern machinery, of human endeavor and
technological achievement.
"The quality remains long after the price is
forgotten."
Sir Henry Royce
For nearly 100 years, Rolls-Royce has been the icon
of motor engineering and design. The name has entered
the language as the expression of perfection in a
range of endeavors far beyond the motor industry.
The new Rolls-Royce Phantom is entirely in keeping
with that long and illustrious heritage yet, at the
same time, is totally contemporary. It reflects the
timeless values of quality, distinction and authority,
combining the best of the past with the best modern
design, engineering and technology to re-interpret
the character of Rolls-Royce in the 21st century.
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